Map Out A Digital Marketing Plan: Including buyer personas, channels, budgets, segments, creative content and data-driven analysis.
Show you how to successfully use the Marketing Funnel.
Segment buyer personas into different stages of the marketing funnel and show you how to nurture them every step of the way.
Explain Google's SEE THINK DO CARE MODEL where you move the customer seamlessly from the awareness stage to the conversion stage.
Forecast key performance indicators for each stage of the marketing funnel.
Learn how to do a test and learn strategy where optimisations are critical to improving responses.
Use data to test and forecast.
Develop a 12-Month Marketing Plan: Where the objectives are mapped out well in advance and metrics are put in place to track progress.