Digital Marketing Strategy


Our Strategic approach ensures you have a solid plan in place.

  • Map Out A Digital Marketing Plan: Including buyer personas, channels, budgets, segments, creative content and data-driven analysis.

  • Show you how to successfully use the Marketing Funnel.

  • Segment buyer personas into different stages of the marketing funnel and show you how to nurture them every step of the way.

  • Explain Google's SEE THINK DO CARE MODEL where you move the customer seamlessly from the awareness stage to the conversion stage.

  • Forecast key performance indicators for each stage of the marketing funnel.

  • Learn how to do a test and learn strategy where optimisations are critical to improving responses.

  • Use data to test and forecast.

  • Develop a 12-Month Marketing Plan: Where the objectives are mapped out well in advance and metrics are put in place to track progress.

SEEWOB will create a digital marketing plan that matches the customer journey to your strategic marketing objectives:
  • • Objectives and KPI’s
    • Competitive Landscape
    • Customer Personas
    • Customer Journey Mapping
    • Channel recommendations
    • Social Media Planning
    • Content Marketing Strategy
    • SEO & SEM Marketing
  • • Google Advertising
    • Implementation
    • Targets
    • Budgets and Forecasting